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Why VistaPrint is Bad for your Business

5/2/2014

3 Comments

 
Shona Creative wrote a great article about VistaPrint. Don't get suckered by their cheap prices, you get what you pay for, and in network marketing your card is a reflection of you and your business. 
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Why VistaPrint = bad for your business 
You get what you pay for, and that's why it's all 'FREE'

THEIR QUALITY 
Years ago, when I was an ity-bity baby entrepreneur I thought I'd give VistaPrint a try (before I found my own fantastic, professional printer Amber Media Solutions). And here's what happened. Design aside, the cards were: 
- smaller than a regular business card 
- very, very thin 
- very little coating on them 
- tattered at the edges and corners from lack of quality card and coating 
- dull in colour, even the white was greyish 
- the top edge was cut on an angle!I remember going back a couple of months later to give their flyers a try and the same result occurred, except instead of cutting the edge on an angle, they put the back upside down from the front so the flyer looked completely confusing and unprofessional!
Click "Read More" to continue

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THEIR DESIGN (WEB + BRANDING) 
Frankly, their designs make me cringe. Professional logos cost more than $19.95 because an outdated clipart and a horrible font (never use 'Comic Sans') does not make your business look good on paper. The reason why people will use your business is because your "different" from the rest, you have imagination, attitude and your marketing materials are attractive and fun to look at. Does buying a stock logo that anyone can use say all that to you?

As for their web design, HTML, XHTML, CSS, PHP, and all code is changing every year and browsers such as Firefox, Internet Explorer, Chrome, Safari, Opera etc are all changing and making updates constantly to suit that change. Sooner or later, that website is not going to perform the way it should, or look the way it should. Unfortunately with VistaPrint, there are also huge restrictions on how the page can be edited, so most of their websites all look the same anyway, even with a 'custom' template.

I mean really, the logo above was actually in their collection - I just added my 'business name' to it. How embarrassing for them:

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THEIR 'CHEAP' PRICES 
Well, with this claim it pretty much just means "you get what you pay for + our logo on the back". It's all very well to say 'FREE' on everything and kudos to them for coming up with such a great advertising technique because nobody would order from them otherwise. Technically it's 'FREE' if you have their logo on the back and then pay for postage. Then you get to print from a very limited amount of templates and if you want to upload your own image it costs more. 

It is cheap - but that's not a compliment, it's cheap quality. It's $35.99 for 100 of their cards if you get the paid version. Yet I get my professional cards for $60 and that buys 1000, double sided, very thick with plenty of clear coating! ..it doesn't take great maths to see the benefit.

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THE SERVICE AND QUALITY COMPLAINTS SPEAK FOR THEMSELVES 
Google is full of discussions about the VistaPrint "scam" Consumer Affairs is full of it. Then just type the words "Vistaprint" and "bad" into google and 2,700,000 results!

According to Diana Ratliff, VistaPrint used to have an “F” rating from the Better Business Bureau; the service area of Eastern Massachusetts, Maine & Vermont ranked them #1 of the top 10 most complained about businesses and they had an unsatisfactory Reliability Report in 2006.

Should I put a disclaimer? Probably: Certainly, if you're just starting out then experiment with plenty of different places, and that's exactly what I did when I first started. 
"Cheap" printing like this really isn't much cheaper than a professional print-shop (I in fact, use Amber Media Solutions) when you consider the difference in quality. It's certainly up to you, but the quality your business should run at should be above standard.

I'm sure there are plenty of people out there who have used large print companies to produce their marketing materials and have had great experiences with them. Personally, I know people who use VistaPrint for their Christmas cards every year and it's decent for them. But I'm strictly talking about business here. Your business is better off with a logo and website that defines your company uniquely, and print materials that are customer-proof which means they are durable, silky, thick stock and use great colors.

My advice isn't for everyone, but I pride myself in creating good, well considered and educated design with high quality print products from Amber Media Solutions.
3 Comments
Phil Partridge link
12/16/2015 11:17:15 pm

Shona.....I have just read your article about Vista Print (ouch! there...I said it!)
I wish I could put a link to this page from my own website to convince people how NOT to promote their business with shoddy, awful templates!
But I feel that doing that somewhat drags me down onto the same category. ie: never put down the opposition!

Anyway, just to say I agree word for word with your comments.

May I just add that a proposed "New client" of mine who was looking for ideas and suggestions to promote his Car Cleaning/Valeting Business, took great pride in showing me his Vista Print Business Cards.......

He had 1000 printed and I have listed below the errors!

1. 4 YES FOUR! Spelling mistakes!
2. An incorrect number in the phone number!
3. Incorrect Email address!
4. Card cut so close to the copy that you lost part of the design!
5. Card so thin that heat/moisture had caused the print to run!

Enough said!!!

Happy Holidays.......Phil.

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Adrien Fleurizard
8/4/2016 12:23:54 pm

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Reply
Gianna link
4/20/2019 09:35:47 am

I found out the hard way when i got my cards, i wouldn't even give them away.

Reply



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