Amber Media Solutions
  • Portfolio
  • About
  • Contact Us

New Logo and Identity for PayPal by fuseproject

5/7/2014

0 Comments

 
Picture
Established in 1998 and purchased by eBay in 2002, PayPal is the leading digital payment company in the world with “over 148 million active accounts in 26 currencies and across 193 markets, processing more than 9 million payments daily.” If you’ve spent more than a day online you’ve likely used it to pay someone (like us) or you use it to receive payments — it’s one of the most ubiquitous digital brands today.  PayPal announced a new global campaign by Havas Worldwide and introduced a new identity designed by San Francisco, CA-based fuse project.
Click "Read More" 
With the help of award-winning design firm, fuseproject and feedback from people who use our products every day, our new brand identity flexes to fit all screen sizes, from wearables and mobile to the biggest, flattest high-definition TVs. It’ll be more legible and recognizable in both type and colors and will easily extend to be usable across the look/feel of various systems, and in the 193 markets we serve worldwide. Connection is a motivating principle behind the redesign — connection to money, to people and between people. It was important to evoke connection that was human and approachable, not too technical. - PayPal Press Release
Picture
Working closely with PayPal, we designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation. We focused on two key themes for design: connection and forwardness. For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. For forwardness, we strengthened the italics that have always been a part of the PayPal logo — harking back to the brand’s heritage, and affirming a forward thinking spirit.
0 Comments



Leave a Reply.

    Picture

    AMS Blog

    Get daily Amber Alerts and read about interesting print and design products.

    Archives

    November 2014
    August 2014
    July 2014
    May 2014
    April 2014
    March 2014
    January 2014
    November 2013
    June 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    November 2011
    October 2011
    September 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010

    Categories

    All
    Business
    Business Card
    Business Cards
    Daily
    Design
    Home
    Promotion
    Promotional
    Unicity
    Urban

    Instagram
    Follow @Info_ambermedia
    View my profile on LinkedIn

    RSS Feed

Powered by Create your own unique website with customizable templates.