Established in 1998 and purchased by eBay in 2002, PayPal is the leading digital payment company in the world with “over 148 million active accounts in 26 currencies and across 193 markets, processing more than 9 million payments daily.” If you’ve spent more than a day online you’ve likely used it to pay someone (like us) or you use it to receive payments — it’s one of the most ubiquitous digital brands today. PayPal announced a new global campaign by Havas Worldwide and introduced a new identity designed by San Francisco, CA-based fuse project.
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With the help of award-winning design firm, fuseproject and feedback from people who use our products every day, our new brand identity flexes to fit all screen sizes, from wearables and mobile to the biggest, flattest high-definition TVs. It’ll be more legible and recognizable in both type and colors and will easily extend to be usable across the look/feel of various systems, and in the 193 markets we serve worldwide. Connection is a motivating principle behind the redesign — connection to money, to people and between people. It was important to evoke connection that was human and approachable, not too technical. - PayPal Press Release
Working closely with PayPal, we designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation. We focused on two key themes for design: connection and forwardness. For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. For forwardness, we strengthened the italics that have always been a part of the PayPal logo — harking back to the brand’s heritage, and affirming a forward thinking spirit.
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