Amber Media Solutions
  • Portfolio
  • About
  • Contact Us

Direct Mail Marketing Tips

1/31/2011

0 Comments

 
Picture
Despite the rise of the Internet, direct mail marketing continues to be one of the most effective ways you can increase the visibility of your business. If a flyer or leaflet is eye-catching and well-designed, a consumer will take notice of it when it falls out of their mailbox.

While black and white is a cheap option, it usually pays to go color.  It can be tempting to design your own flyers, but the result is not always professional.

You’ll want to use high resolution graphics (avoid clip art!), corporate colors, clear, easy to understand language, and text in one or two fonts only, preferably. Avoid trying to cram too much information into your direct mail collateral, and ensure that font size is at least 11 point throughout to cater for people with vision difficulties.

Be sure to review and sign off on a printed proof before your direct mail goes to print, as colors often look different on screen.


0 Comments



Leave a Reply.

    Picture

    AMS Blog

    Get daily Amber Alerts and read about interesting print and design products.

    Archives

    November 2014
    August 2014
    July 2014
    May 2014
    April 2014
    March 2014
    January 2014
    November 2013
    June 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    November 2011
    October 2011
    September 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010

    Categories

    All
    Business
    Business Card
    Business Cards
    Daily
    Design
    Home
    Promotion
    Promotional
    Unicity
    Urban

    Instagram
    Follow @Info_ambermedia
    View my profile on LinkedIn

    RSS Feed

Powered by Create your own unique website with customizable templates.