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Business Card, Schmizzness Card...

1/3/2011

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Contrary to what some may think, business cards can be very versatile, and used for a multitude of different reasons. They can be very formal, or informal, depending on the type of image you want to portray about yourself and your company. Business cards can be used at networking events to promote your business/yourself, be a means for you to write down promotions, be used as appointment cards, and even display your talent, just to name a few. They're also great for freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time. They might consider a colorful logo, or a picture or illustration sample of their work, so as to display their talent subtly and without much effort. (Because, let's face it, you can't carry your 4' x 6' photo prints everywhere!)

So, what can you put on it? In addition to the obvious name, title, company name, telephone numbers and emails, a business card can include the social media sites you're active on, which is a great way to network with others in a very informal way. People often hesitate calling others, but adding someone to their Facebook friends list isn't such a big deal anymore. It also helps you create the impression that you get involved with new technologies and social trends, and portray the image that you're not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card. Just be glad we won't punish you for breaking any rules.

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