When setting up web domains or franchise links little thought is actually put into the URL. Keep in mind when marketing your business the longer the URL, the smaller the font size will be to make it fit. Try to keep it simple, short, and relative to your business and or product. It's easier to remember www.biosslim.net when compared to http://6798748.myunicity.net/biosslimweightlossproduct.
We see it all the time, and in order to guarantee a high quality product outcome, we urge clients to keep it simple, short, and relative. Sites like Go Daddy make it easy to mask and forward to existing domains.