But finding that perfect concept can be incredibly challenging. Luckily, when you aim for small concepts, you don’t have to be a creative genius. Think about something catchy, simple and easy to process.
Some people make the mistake of taking on huge, thematic concepts for their large format printing displays, and they end up being flops. The truth is, you’re fighting for your target audiences attention. They aren’t waiting around to see what you’re going to next, and they surely don’t have time it sit and analyze what you’re tyring to say with your campaign–you have to put it right under their nose. Think of something small, witty, simple and easy to convey in a design.
Sometimes, when you think of a simple concept, you’re able to have a lot more creative freedom with the design, and could very well end up with something that consumers love and respond to.